L'Oranger · The book
Two failed companies. Five years of mistakes. Priceless lessons. This book won't sell you dreams — it will tell you the truth about entrepreneurship.
Just raw field experience.
This book won't sell you dreams. It will tell you the truth about entrepreneurship: the traps you'll fall into, the mistakes you'll make, and above all, how to avoid them.
From start-up to handover, through growth and crises, this honest guide walks you through each stage. Written not from a consultant's armchair, but from the trenches — by someone who had their hands in the gears, watched their companies sink, and rebuilt everything.
"I built the cathedral before having the believers. Don't make that mistake."
Two companies founded in Spain. Five years of struggle. An owned failure. Today a business strategy consultant, L'Oranger helps entrepreneurs avoid repeating his mistakes. This book is the distilled version of what he learned in the field.
From the first idea to handing the business over.
Why start, validating your idea, knowing your market, first legal steps, business plan, first clients, cash flow. Everything that plays out before things really get going.
Delegating, hiring, building a culture, structuring without bureaucracy, marketing that works, selling more and better, handling crises, financing growth, measuring what matters.
Day-to-day leadership, the loneliness of the chief, work-life balance, digitalisation, succession, responsibility, learning to say no, and lessons from failures as much as from successes.
Secure payment. The PDF is sent immediately by email after purchase.
Payment via Lemon Squeezy · Card, PayPal · Instant download · VAT included
For those who love the object, the bookmark, the paper you can annotate.
Hardcover edition — for libraries built to last.
Coming soonA high-quality PDF file, optimised for screen reading (computer, tablet, e-reader) and printing. Readable everywhere, with no special application.
As soon as payment is confirmed, you receive an email with the download link. No waiting, no physical shipment.
Yes. Payment is handled by Lemon Squeezy, which takes care of the transaction, invoicing and VAT. Card and PayPal accepted.
The book is available in French, Spanish and English. Each edition is bought separately from the section above.